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All designs are approved and licensed for sale under Phi Beta Sigma Fraternity, Inc., ensuring authenticity and excellence. \u003cspan style=\"color: rgb(64, 9, 246);\"\u003e\u003cstrong\u003e\u003cem data-start=\"589\" data-end=\"631\" data-is-last-node=\"\"\u003eIt’s not Official unless it’s Bluficial.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"pbs-tracksuit","title":"PBS tracksuit  ** ON SALE**","description":"\u003cp\u003eStep into comfort and style with this premium\u003cstrong\u003e \u003cspan style=\"color: rgb(43, 0, 255);\"\u003ePBS\u003c\/span\u003e\u003c\/strong\u003e tracksuit, designed in signature royal blue and white for a clean, standout look. The set features a full-zip hoodie with a bold white chest panel and\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e \u003cstrong data-start=\"207\" data-end=\"214\"\u003eΦΒΣ\u003c\/strong\u003e \u003c\/span\u003elettering, paired with matching joggers detailed with side stripes and embroidered Greek letters for a cohesive finish. Crafted for everyday wear, this tracksuit delivers a perfect balance of comfort, durability, and modern athletic style—ideal for representing with confidence on the go. \u003cspan style=\"color: rgb(43, 0, 255);\"\u003e\u003cem data-start=\"504\" data-end=\"546\" data-is-last-node=\"\"\u003eIt’s not Official unless it’s Bluficial.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Bluficial","offers":[{"title":"S","offer_id":48282649755748,"sku":null,"price":119.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":48282649788516,"sku":null,"price":119.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":48282649821284,"sku":null,"price":119.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":48282649854052,"sku":null,"price":119.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/0817\/8532\/files\/PBSTracksuit.png?v=1776528438"},{"product_id":"sigma-blue-shirt","title":"Sigma Blue Shirt","description":"\u003cp\u003eBuilt the \u003cspan style=\"color: rgb(43, 0, 255);\"\u003eBluficial\u003c\/span\u003e way—this royal blue statement tee delivers bold identity with premium precision. Featuring the iconic hand sign layered over a strong Greek letter backdrop, accented with “1914” and “G.O.M.A.B,” the design is executed in crisp pure white for maximum contrast and clean visual impact. Crafted in the signature Bluficial style—modern, sharp, and unapologetic—this piece stands for legacy, pride, and presence. \u003cspan style=\"color: rgb(43, 0, 255);\"\u003e\u003cstrong\u003e\u003cem data-start=\"428\" data-end=\"470\" data-is-last-node=\"\"\u003eIt’s not Official unless it’s Bluficial.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Bluficial","offers":[{"title":"S \/ Blue","offer_id":48282984251492,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true},{"title":"S \/ Black","offer_id":48282984284260,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true},{"title":"L \/ Blue","offer_id":48282984317028,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true},{"title":"L \/ Black","offer_id":48282984349796,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true},{"title":"M \/ Blue","offer_id":48282984382564,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true},{"title":"M \/ Black","offer_id":48282984415332,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true},{"title":"XL \/ Blue","offer_id":48282984448100,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true},{"title":"XL \/ Black","offer_id":48282984480868,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Blue","offer_id":48282984513636,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Black","offer_id":48282984546404,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Blue","offer_id":48353670430820,"sku":null,"price":30.99,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Black","offer_id":48353675608164,"sku":null,"price":30.99,"currency_code":"USD","in_stock":true},{"title":"4XL \/ Black","offer_id":48353678852196,"sku":null,"price":30.99,"currency_code":"USD","in_stock":true},{"title":"4XL \/ Blue","offer_id":48353679933540,"sku":null,"price":30.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/0817\/8532\/files\/ChatGPTImageFeb13_2026_12_42_57PM_1ca23659-395e-4fe7-9f04-2efef9cab231.png?v=1776653984"},{"product_id":"gomab","title":"GOMAB Glow N Dark","description":"\u003cp\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003eBluficial\u003c\/span\u003e glow edition tee—where bold meets electric. Featuring “\u003cspan style=\"color: rgb(43, 0, 255);\"\u003eGOMAB\u003c\/span\u003e” in a high-impact, neon-style glow design, this piece lights up in low light for a striking, after-dark presence while maintaining a clean, premium look in daylight. The design embodies Bluficial’s signature edge—sharp, modern, and unapologetically confident.\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e \u003cstrong\u003e\u003cem data-start=\"412\" data-end=\"454\" data-is-last-node=\"\"\u003eIt’s not Official unless it’s Bluficial.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Bluficial","offers":[{"title":"2XL","offer_id":48282895908964,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":48282895941732,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":48282895974500,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":48282896007268,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":48282896040036,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/0817\/8532\/files\/ChatGPTImageFeb13_2026_12_42_42PM.png?v=1776656124"},{"product_id":"blacked-out-pbs","title":"Blacked Out PBS","description":"\u003cp\u003eThis\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e Bluficial \u003c\/span\u003epremium black tee—designed around a standout \u003cem\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003eΦΒΣ chenille patch\u003c\/span\u003e\u003c\/em\u003e that delivers rich texture and elevated detail. The tonal-on-black finish creates a subtle yet powerful look, letting the raised chenille lettering speak with depth, heritage, and pride. Crafted in true Bluficial style with a modern, clean fit, this piece blends luxury feel with timeless fraternity representation. \u003cstrong\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e\u003cem data-start=\"433\" data-end=\"475\" data-is-last-node=\"\"\u003eIt’s not Official unless it’s Bluficial.\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Bluficial","offers":[{"title":"S","offer_id":48282601422948,"sku":null,"price":34.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":48282601455716,"sku":null,"price":34.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":48282601488484,"sku":null,"price":34.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":48282601521252,"sku":null,"price":34.99,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":48282601554020,"sku":null,"price":34.99,"currency_code":"USD","in_stock":false},{"title":"3XL","offer_id":48282601586788,"sku":null,"price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/0817\/8532\/files\/ChatGPTImageApr19_2026_10_11_54PM.png?v=1776676809"},{"product_id":"blue-on-blue-pbs-shirt","title":"Blue on Blue PBS shirt","description":"\u003cp\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003eBluficial\u003c\/span\u003e royal blue premium tee—crafted to make a statement through texture and detail. The centerpiece is the bold\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e ΦΒΣ\u003c\/span\u003e chenille patch, delivering a rich, raised finish that adds depth, dimension, and a luxury feel against the vibrant royal blue base. This piece balances heritage and style with effortless confidence. Built for those who move with purpose and pride—\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e\u003cem data-start=\"472\" data-end=\"514\" data-is-last-node=\"\"\u003eIt’s not Official unless it’s Bluficial.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Bluficial","offers":[{"title":"S","offer_id":48282746880100,"sku":null,"price":34.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":48282746912868,"sku":null,"price":34.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":48282746945636,"sku":null,"price":34.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":48282746978404,"sku":null,"price":34.99,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":48282747011172,"sku":null,"price":34.99,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":48282747043940,"sku":null,"price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/0817\/8532\/files\/ChatGPTImageApr19_2026_10_11_49PM.png?v=1776680254"},{"product_id":"blue-pbs-embroidered-cap","title":"Blue PBS embroidered Cap","description":"\u003cp\u003eStay cool while representing in this officially inspired \u003cspan style=\"color: rgb(43, 0, 255);\"\u003eΦΒΣ\u003c\/span\u003e cap, crafted from lightweight, breathable material designed for all-day comfort in the summer heat. The rich royal blue fabric is paired with crisp white embroidery, featuring bold front-facing Greek lettering and a detailed side crest for a clean, standout finish. Built with a structured yet airy feel, this hat keeps its shape without weighing you down—perfect for warm-weather wear. \u003cstrong\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003eIt’s not official unless it’s Bluficial.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Bluficial","offers":[{"title":"Blue","offer_id":48283347845220,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/0817\/8532\/files\/ChatGPTImageApr19_2026_10_11_27PM.png?v=1776680483"},{"product_id":"pbs-black-cap","title":"PBS Black Cap","description":"\u003cp\u003eStay cool and sharp in this officially inspired \u003cspan style=\"color: rgb(43, 0, 255);\"\u003eΦΒΣ\u003c\/span\u003e cap, designed with lightweight, breathable fabric that keeps you comfortable all summer long. The sleek black crown is paired with a bold royal blue brim and crisp embroidered crest, accented by clean ΦΒΣ lettering for a refined, standout look. Built for a structured yet airy fit, it delivers durability without the bulk—perfect for warm-weather wear. \u003cspan style=\"color: rgb(43, 0, 255);\"\u003eIt’s not official unless it’s Bluficial.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bluficial","offers":[{"title":"Black","offer_id":48283354628196,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/0817\/8532\/files\/ChatGPTImageApr19_2026_10_10_47PM.png?v=1776682716"},{"product_id":"lanyard","title":"PBS Lanyard","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:60346425-967e-478a-adf7-2c25c2128c6e-21\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"ae797aba-bc93-441b-bbb4-be6628dca032\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"492\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003ePhi Beta Sigma\u003c\/span\u003e lanyard delivers a clean, premium look with purpose and pride. 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Built with durable, lightweight material and a secure quick-release buckle, it’s made for everyday wear without sacrificing style. \u003cstrong data-start=\"448\" data-end=\"492\" data-is-last-node=\"\"\u003eI\u003cspan style=\"color: rgb(43, 0, 255);\"\u003et’s not Official unless it’s Bluficial.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Bluficial","offers":[{"title":"Blue","offer_id":48283209662564,"sku":null,"price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/0817\/8532\/files\/ChatGPT_Image_Apr_19_2026_10_10_07_PM.png?v=1776686172"},{"product_id":"gomab-bear","title":"GOMAB Bear","description":"\u003cp\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003eBluficial\u003c\/span\u003e T-shirt delivers a bold, premium streetwear statement, featuring a detailed teddy bear character styled in royal blue and white with signature Greek-inspired elements. The artwork pops, highlighting luxury textures, clean edges, and confident attitude—true to Bluficial’s design standard. T\u003cspan style=\"font-size: 0.875rem;\"\u003ehis piece blends culture, creativity, and standout originality into one wearable design. \u003c\/span\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e“It’s not Official unless it’s Bluficial,”\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Bluficial","offers":[{"title":"Blue \/ S","offer_id":48283274018916,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ M","offer_id":48283274051684,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ L","offer_id":48283274084452,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ XL","offer_id":48283274117220,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 2XL","offer_id":48283274149988,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 3XL","offer_id":48353683472484,"sku":null,"price":35.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 4XL","offer_id":48353684357220,"sku":null,"price":37.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 5XL","offer_id":48357976997988,"sku":null,"price":29.99,"currency_code":"USD","in_stock":false},{"title":"Black \/ S","offer_id":48283274182756,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":48283274215524,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":48283274248292,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":48283274281060,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":48283274313828,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":48353683669092,"sku":null,"price":35.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 4XL","offer_id":48353686421604,"sku":null,"price":37.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 5XL","offer_id":48357977030756,"sku":null,"price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/0817\/8532\/files\/ChatGPTImageApr20_2026_06_43_18AM.png?v=1776688399"},{"product_id":"phi-beta-sigma-tee","title":"Phi Beta Sigma Tee","description":"\u003cp\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003eBluficial\u003c\/span\u003e T-shirt delivers a clean, powerful statement with its bold ΦΒΣ design, highlighted in deep royal blue and detailed with the Founders’ imagery and 1914 tribute. Set against a crisp black tee, the artwork stands out with precision, pride, and premium finish—capturing the legacy and strength of the brotherhood. 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